The Commercial Vehicle Show unveils full rebrand and strategic shift

Wimbledon, UK – 30 June 2025 – The Commercial Vehicle Show (CV Show), the UK’s leading exhibition for the road freight, transport, and logistics sectors, today announces a bold new identity and strategic direction. At the heart of this transformation is a new show theme: “Fuelling Change – The Route to Net Zero.”

This marks the beginning of a major evolution for the CV Show. More than a rebrand, it signals a clear commitment to lead the commercial vehicle industry through its most critical period of transition towards decarbonisation, digitalisation, and sustainable growth. The new brand identity reflects the energy, confidence, and momentum driving this change and positions the show as the key destination for innovation, collaboration, and progress.

The 2026 edition will deliver a completely reimagined experience. Visitors can expect a revitalised show environment with an overhauled content programme, shaped around the most urgent challenges and opportunities facing the sector today. From electrification and clean energy to connected technologies and operational efficiency, the show will offer deeper insight, richer engagement, and more meaningful connections than ever before.

For exhibitors, the rebrand brings expanded value. With over 15,000 targeted industry visitors, and a more robust year-round marketing platform, the CV Show continues to be the UK’s most effective stage for launching products, generating leads, and aligning with the industry’s drive toward net zero.

As the only UK event that unites the entire commercial vehicle ecosystem, the CV Show is uniquely placed to shape policy, spark partnerships, and accelerate innovation. Whether you're in logistics, fleet management, energy, retail, manufacturing, or government, this is where future strategies take shape.

To lead the Commercial Vehicle Show through this evolution is Nick Davison, the newly appointed Event Director. "The new brand refresh marks the start of an exciting new era for the CV Show. With ‘Fuelling Change – The Route to Net Zero’ as our direction, we’re not just evolving the event, we’re stepping up to lead the industry through real change. CV Show 2026 is all about bigger impact, smarter solutions, and helping the sector move forward together. I couldn’t be more excited about what’s ahead." Nick Davison, Event Director. And the transformation doesn’t stop here. A further major announcement will be revealed next week, one that builds on this new direction and reinforces the CV Show’s role at the centre of the industry’s sustainable future.

Fuelling Change begins now. All roads lead to the Commercial Vehicle Show.

The next edition of the Commercial Vehicle Show takes place at the NEC Birmingham from 21–23 April 2026. To book your stand or register interest, visit www.cvshow.com