At the heart of the new site is an interactive product configurator, developed in direct response to customer feedback requesting a faster, more intuitive way to identify suitable lighting for specific vehicle types and applications.
Rather than relying on catalogues or lengthy technical exchanges, the configurator guides users step by step through the process. Customers start by selecting vehicle type, such as a van, truck, trailer or specialist body, then refine their choices by voltage, IP rating, and mounting position, before receiving a tailored shortlist of recommended products complete with technical data, imagery, and part numbers.
“Fleet operators and converters told us they wanted a quicker, clearer route to the right products,” says Matt Stubbs, Sales Manager at Labcraft. “Our new website delivers that, by combining a smarter configurator with improved product navigation, richer content and a more responsive user experience.”
