Built on a foundation of trust and performance, the Bandag model is anchored in three essential pillars: Bridgestone’s premium casing supply and products, world-class commercial fleet partnerships, and a network of expert Bandag dealers with the local insight and agility to keep fleets moving.
This powerful three-way approach has already proven its value in some of the world’s most competitive markets. In the United States, for example, Bandag holds a remarkable 60% share among the largest fleets—a testament to the enduring strength and future-ready direction of the business.
Ben Rosenblum, Vice President of Bridgestone Bandag, said: “Bandag has always been known for premium quality and range of solutions, but we want to build upon this with something even more compelling. There are a number of exciting opportunities in front of us and we’re determined to help our partners make the most of them.”
“Our United States successes is the engine of our business and proves what’s possible when you combine premium products, strong fleet relationships and a committed dealer network. We’re looking to replicate these wins in Europe, underpinned by industry leading technology and data, which can track the life of each and every casing.”
With the influx of low-cost Chinese tyres into Europe, Bandag is positioning itself as a smarter, more sustainable alternative. Its retreading solutions are designed not just to compete on price per kilometre, but to outperform in terms of quality, security of supply, and environmental impact.
“If you believe in circularity, product security, local supply chains and lower costs per kilometre, then Bandag is the solution,” Rosenblum adds. “We’re the perfect antidote to cheap imports.”
Production of Bandag products has been moved to Bridgestone’s state-of-the-art truck and bus radial facility in Poland, where advanced technologies once reserved for new tyres are now being applied to retreads. These include cap/base extrusion and next-level mixing technologies, delivering a significant leap in performance.
The result? Retreads with longer wear life, better fuel efficiency and performance that rivals new tyres.
Rosenblum adds: “We’re building the next generation of retreads; tyres that give fleets everything they expect from a new Bridgestone tyre, with all the added value and sustainability benefits of a retread product.”
“Our vision extends far beyond the tyre itself. Through tools like BASys Global, which already manages over seven million tyres worldwide, fleets can track casings from collection to retread to delivery, ensuring maximum usage and efficiency. Drive-over tread readers and digital platforms also give operators real-time insights into tyre performance, helping them make smarter replacement decisions.”
Working in tandem with Bridgestone’s Fleetcare team, Bandag helps fleets build tailored tyre programmes with measurable performance goals and continuous improvement at their core. “The end result is simple,” Rosenblum adds. “Fleets buy fewer tyres, spend less money, and achieve better outcomes. That’s why we have such loyal customers.
“Retreading has always been the cornerstone of the most successful tyre dealers and fleet operations. With our renewed focus, advanced products and proven route to market, we’re demonstrating that there’s a smarter, more sustainable and more cost-effective way forward.”
For more information about Bandag, visit https://www.bandag.eu/
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