Available across Renault Trucks UK’s social channels, Zeroing In places the company’s own electromobility experts centre stage, delivering insights that matter to decision makers navigating the practical challenges of fleet decarbonisation.
As a pioneer in electromobility, launching its first series production electric truck in 2020 and now with several years of real-world experience in successfully delivering electric vehicles into customer fleets, Renault Trucks is uniquely positioned to lead the conversation with authority, credibility and passion. This commitment comes to life with a dedicated resource hub featuring expert guidance, whitepapers and videos, alongside a programme of exclusive updates inviting operators to join a growing community and access the support they need on the road to electromobility.
The first three episodes of Zeroing In will drop over the next six weeks, each spotlighting a specific focus area in the electric transition, from understanding the new language of EV to the practicalities of energy, infrastructure and day-to-day operations.
Led by experts from Renault Trucks’ electromobility team, headed up by Roger Clarke, Head of Electromobility and Customer Advanced Solutions, the Zeroing In series uses simple, straightforward language to demystify complex topics and give decision makers clear insights they can act on.
Concise and focused, every instalment delivers high-impact content that fits easily into a fast-moving professional world. Long-form episodes provide depth for those seeking detailed insights, while shorter cut-down versions ensure accessibility and reach across social channels. This serialised approach builds momentum and anticipation, offering audiences both immediate value and a reason to return.
Alex Williams, Head of Brand and Communications, Renault Trucks UK & Ireland said:
“We’re proud of the work we’re doing in electromobility, and we recognise that the transition can feel complex and even overwhelming for many fleet operators. That’s why we’re committed to making our expertise accessible in simple and practical ways, and through our new video series, Zeroing In, which is part of our wider campaign to support operators in making the switch, we’re tackling the most challenging questions and giving decision-makers the clarity and insight they need to act with certainty.”
Targeted at decision makers and influencers across the transport and logistics sectors, Zeroing In goes beyond awareness. Built to engage, shift thinking and create momentum, the series strengthens Renault Trucks’ role as a trusted voice and industry pioneer in the transition to a decarbonised future.
Featuring Roger Clarke, the first episode introduces the series by zeroing in on the question ‘If electric is the future, how do we get there?’. Launching across Renault Trucks UK’s social channels, once released, each video will be available to view on the dedicated Zeroing In hub https://ressource.renault-trucks.com/zeroing-in
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